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Benefits of Advertising
Circulation - Hard Copy Directories
Traditionally companies that publish directories usually print directories with quite low print runs, in the region of 3,000 to 5,000 copies (exception of course being Yellow Pages). Usually these directories are then sold at quite exorbatant prices starting from about £60 upto £800 for a single copy. HAQ Publishing have recognised the need to increase the circulation of their directories and at the same time decrease the costs of sale. A minimum print run that HAQ Publishing will do for any sigle directory name is 15,000. In addition to ensure that the directories are distributed HAQ keep the price of the directories at a minimum the highest price paid being £4.99. However the majority are given away free of charge at the relevant shows and exhibitions up and down the country. In addition advertisers such as music shops, pet shops, bridal shops, marinas etc are given free of charge boxes of the directories to display and give away free of charge to the customers.
In summary, the advertiser benefits from high circulation and increased probability of a response from their advertisement
Distribution - Hard Copy Directories
HAQ Publishing have realised the importance of distribution and distribution is via
- Free stands in supermarkets and garages including Asdas, Sainsburys, Tescos, Morrisons, Somerfield, Co Op, BP and Total. See pictures of examples below.
- Major shows and Exhibitions up and down the country.
- Advertisers outlets,but also non advertisers such as pet shops (Pets & Animals Directory), Nurseries (Babies & Toddlers Classified magazine), Marinas (Boats & Watersports directories).
- Via Ebay
In summary, the advertiser benefits from high distribution and increased probability of a response from their advertisement and increased brand awaraness
On-line Directory Web sites - Summary of benefits
HAQ Publishing have of course realised the impoortance of advertising on-line, as more than 24 million households now use the internet. Therefore advertising with us can be extended onto the relevant web sites and the following benefits are achieved
- All of the web sites have been designed and implemented in order that they are search engine friendly and therefore are quickly picked up and indexed by all of the major search engines.
- We are in partnership with Search Engine Optimisation companies to ensure that for the important key words we are on the first pages of the major search engines.
- The web sites are advertised in each of the hard copy directories relevant to the industry.
- A significantly high volume of hits (average of 259,000 per month per web site ) and unique visitors (average of 22,000 unique visitors per month per web site).
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